Baird Consulting, Inc. is a results-oriented consulting group specializing in customer service improvement and mystery shopping for health care organizations. Baird delivers insightful observations, customized service strategies and training. Since 1991, Baird Consulting has provided health care clients with targeted solutions for customer service challenges.

With over thirty years of experience in patient care, health care marketing, business development and administration, Kristin Baird is a talented speaker and consultant with a passion for service excellence. The president of Baird Consulting, Inc., Baird earned a Bachelors of Science in Nursing from the University of Wisconsin, Madison and a Masters of Science in Health Services Administration from Cardinal Stritch College in Milwaukee, Wisconsin.

Baird is the author of "Raising the Bar on Service Excellence, The Health Care Leader's Guide for Putting Passion into Practice," "Customer Service in Health care; A Grassroots Approach to Creating a Culture of Service Excellence," (Jossey Bass and American Hospital Association Publishing - 2000), and "Reclaiming the Passion; Stories That Celebrate the Essence of Nursing" (Golden Lamp Press 2005).

Baird is also the creator of Raising the Bar on Service Excellence- Step by Step - a five-part web series designed to help health care leaders to implement the 5 essential competencies for building a service-centered culture.
Baird has worked with hundreds of health care clients including hospitals, medical practices and long term care facilities to improve the customer experience.

Kevin Stranberg is a skilled strategist, trainer and facilitator. Stranberg helps our health care clients to understand the customer perspective when tackling service and culture issues. Stranberg began working in health care in 1994 as Director of Public Relations for Memorial Medical Center in Ashland, Wisconsin where he spearheaded a successful customer service initiative. He joined Baird consulting in 2004. In addition to his work with Baird Consulting, Stranberg serves as and is an adjunct instructor for Northland College, where he teaches courses on leadership and strategic planning.

Stranberg has served in leadership roles of many local, state and national boards of directors including the Wisconsin Healthcare Public Relations and Marketing Society where he served terms as President, treasurer, and district representative. Stranberg is currently serving a term on the board for the Society of Healthcare Strategy and Market Development (AHA affiliate).